HOW WE DO BUSINESS
At United Group, we believe that our sustainable success is built on a foundation of core values that guide every decision we make and every way we conduct business. These values—ethics, integrity, and responsibility—are at the heart of who we are. Our reputation as a trusted leader in the business community depends not only on the results we achieve, but also on how we achieve them.
We are committed to conducting business with the highest standards of ethical behavior, transparency, and accountability. This commitment is more than a matter of compliance—it is deeply rooted in our values and culture, inspired by the principles of Saudi society and by our responsibility to stakeholders, employees, partners, and the communities we serve.
Our values are the compass that guides us. They define how we behave, how we decide, and how we interact with the world around us:
- Ethics – We act with honesty, fairness, and respect, always doing what is right even when it is difficult.
- Accountability – We take responsibility for our actions, decisions, and their outcomes, holding ourselves to the highest standards.
- Commitment – We honor our obligations to our people, our partners, and the communities we serve, building trust through reliability and consistency.
- Proactive Behavior – We anticipate challenges and opportunities, acting with initiative and foresight to create lasting value.
- Ambition – We aim high, striving for excellence and innovation while ensuring sustainable growth for future generations.
These values are not just principles we aspire to—they are the lived reality we expect from ourselves and from everyone who represents United Group.
Code of Conduct
Our Code of Conduct embodies this commitment. It provides guidance to ensure that every decision we make and every action we take reflects who we are as an organization. By living these values every day, we strengthen trust, protect our reputation, and ensure that United Group continues to grow as a responsible and respected enterprise.
For more detailed guidance on how these commitments are applied in practice, please refer to the full United Group Code of Conduct
SAWTAK – Your Voice
Listening is at the heart of our culture. At United Group and its subsidiaries, we believe that our strength lies in hearing and respecting the voices of our employees, our customers, our communities, and all our stakeholders. Every opinion, concern, and perspective matters, because together they shape who we are and how we grow.
To reinforce this culture of openness, we have created SAWTAK – which in Arabic means “Your Voice.” SAWTAK is more than a reporting line; it is a symbol of our commitment to ensure that everyone has a safe, accessible, and confidential way to be heard.
Through SAWTAK, we invite you to raise any concern or observation—whether it relates to ethical standards, compliance with laws, workplace behavior, safety, or what is believed to be contradictory to our values, or any matter that could affect our people, operations, reputation, or the trust of those we serve. We listen carefully and act responsibly, because speaking up is essential to building a stronger, more transparent organization.
To provide the highest level of trust and independence, United Group has partnered with the external firm EthicsPoint to administer the SAWTAK hotline and webpage. This partnership ensures confidentiality, anonymity, and impartial handling of all reports, giving every user the comfort to speak freely and voice concerns without fear of reprisal or negative consequences.
All reports submitted through SAWTAK are treated with the strictest confidentiality. Concerns may be raised anonymously, and every submission is reviewed diligently to ensure a fair and respectful response. Most importantly, you can raise your voice without fear of retaliation—United Group guarantees that no one will face adverse consequences for sharing a concern in good faith.
By providing SAWTAK, we reaffirm our belief that your voice matters. Together, through openness and accountability, we strengthen our values, protect our reputation, and build lasting trust with one another and with the communities we serve.
SAWTAK – Because Your Voice Matters.
How It Works - Online
- Submit your concern through the EthicsPoint platform.
- You will receive a unique “report key” and password – write these down and keep them safe.
- Within 5–6 business days, log back into the system using your report key and password to view updates, feedback, or requests for additional information.
We guarantee that every concern raised will be heard, reviewed, and addressed in line with our commitment to ethical business practices.
